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Showing posts with the label Marketing

THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE

ABSTRACT            Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively …
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MARKETING STRATEGIES AND THE ORGANIZATIONAL PERFORMANCE OF MIVA RICE COMPANY IN BENUE STATE, NIGERIA

ABSTRACT This research examines the application of marketing strategies and their impact on organizational performance of Miva Rice Makurdi, Benue State, Nigeria. This study was carried out on esta…
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