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THE PROBLEMS AND PROSPECT OF INSURANCE BUSINESS IN NIGERIA (A CASE STUDY OF NICON INSURANCE CORPORATION, ABUJA)

CHAPTER ONE INTRUDUCTION               The primary purpose of this first chapter is to define and establish the problem area to be investigated and to lay a rational, conceptual foundation for …
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MARKETING STRATEGIES AND THE ORGANIZATIONAL PERFORMANCE OF MIVA RICE COMPANY IN BENUE STATE, NIGERIA

ABSTRACT This research examines the application of marketing strategies and their impact on organizational performance of Miva Rice Makurdi, Benue State, Nigeria. This study was carried out on esta…
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