ABSTRACT
Effect of
effective communication in any organization is a paramount importance as the
organization itself. This is because an organization cannot attain it’s set of
objective and goals without effective communication on decision making process
which is vital in everyday management function of an organization be it public
or private. Effect of effective communication on decision making process which
will be clearly discoursed in the course of this research work which comprises
of five chapters. Background of the study was introduced, statement of the
problem and objective of the study, it also outline clearly the literature
review on concept, process, types, barriers enhancing effective communication:
the research design and methodology, use of sample percentage, hypothesis where
formulated and tested, some findings were made and reviewed, based on the
findings recommendations were made. One of the findings is that ineffective
communication in an organization can lead to conflict and confusion, as regard
to his findings. The researcher recommended that training programs should be
organized by management where expertise will educate both management and
employees to how to communicate with each other freely without any barriers and
more effectively to achieve organizational goal and objective.
CHAPTER ONE
INTRODUCTION
1.1
Background
to the Study
Communication is a
complex human activity required in our daily activities that goes on in circle
in which where we expect it to end, may in fact, turn out to be its beginning
and that is why communication is regarded as a process.
Communication as a process is a vital
tools for organizational effectiveness.
The fundamental
way in which people organize is through the process of communication. The
survival of the organization depends on the extent to which people can
effectively and efficiently negotiate and persuade one another within one
another within the complex organizational settings.
However, based on
the above assertion, it is obvious that organization depends solely on
communication to be effective as well as enhancing their performance at all
level.
The organizational
structure of every organization hinges on communication as a vital tool. Objective
of the organization are efficiently and effectively transmitted from the
hierarchical area of the organization to the subordinates in a simple language
avoiding registers that are ambiguous in nature.
Management should
be able to get rid of all communication factor such as barriers i.e. noise,
semantics etc. all these factors that affects the performance of organization
will be chronologically dealt with in the course of this write-up using Nigeria
Bottling Company as a case study in proffering solution to the existing
predicament that hinders the effectiveness of any organization.
1.2
Statement
of the Problem
The frequent
breakdown or fluctuation in communication in an organization is one of the
manager’s basic problems in improving organizational effectiveness and
performance.
In every
organization, some of the barriers to communication are enumerated below: (Technological
constraints) in organizations where
advanced technological instruments are use to communicate, most staff finds it
difficult to learn how to use new modern technological devices, machines or
equipment.
In most organization there are
problem of semantics (understanding language) used by staff. This could be
interaction between employee’s managers and subordinates. Organization where
there is a different language barrier, it is very difficult in communicating.
Therefore communication is a vital tool for improving organizational
performance. (Noise) communication
is regarded as a process, vital tool for organizations effectiveness. In an
organization where there is noise (it could be noise from machines used in the
organization or the environment in which the organization is located). Some
employee’s finds it difficult to concentrate in their job when they are being
disturbed by environmental pollutions like noise, thereby limiting their
effectiveness and efficiency.
Planning is the fundamental factors of
business. An organization that is not well planned cannot achieve its
objectives or meet target. Planning is very essential I every organization, it
helps in decision making, setting target, coordination of operations and
others. Communication can breakdown when there is lack of planning.
As a result of the
above mentioned factors, the research intend to address it, establishes a
standard to enhance the performance of an organization through effective communication
bearing in mind that communication is the bedrock of achievement in terms of
organization and its personnel.
1.3
Objective
of the Study
i.
To determine the relationship
between effective communication and decision making process in guarantee trust
bank.
ii.
To assess the
effect of noise on effective communication in guarantee trust bank.
iii.
To determine the
Technological constraints on effective communication in guarantee trust bank.
1.4
Research
Question
i.
What is the relationship
between effective communication and decision making process in guarantee trust
bank?
ii.
To what extent
does noise affect communication in guarantee trust bank?
iii.
What is the
technological constraint of effective communication in guarantee trust bank?
1.5
Statement
of Hypothesis
Ho:
There is no significant relationship between
effective communication and decision making process in guarantee trust bank.
Hi:
There is a significant relationship between
effective communication and decision making process in guarantee trust bank.
Ho:
There is no significant relationship between noise
and effective communication in guarantee trust bank.
Hi:
There is a significant relationship between
noise and effective communication in guarantee trust bank.
Ho:
There is no significant relationship between technological
constraint and effective communication in guarantee trust bank.
Hi:
There is a significant relationship between
technological constraint and effective communication in guarantee trust bank.
1.6 Scope
and Limitation of the Study
Communication is
instrumental to the achievement of high profit in organization. This therefore
underlines its importance in the effective management in an organization which
forms the basis of this study by ascertaining what role it could play in an
organization.
To this end, the
scope of the research will be narrowed to investigating communication as a
vital tool for organizational effectiveness, Nigeria Bottling Company as a case
study.
The research is
limited by the following constraints such as time, financial constraints,
difficulty in data collection, an accurate response from all respondents and
the unwillingness on the part of some information that will aid a comprehensive
study.
Nevertheless,
significant percent of the employees provide the information necessary for the
research to be carried out successfully to a logical conclusion.
1.7
Significance
of the Study
The significance
of this study cannot be over emphasized; the recommendation of this study if
duly implemented will invariably show how communication ensures effectiveness
in an organization. The free flow of information or message will bring managers
and employees together thereby, enhancing group work which will lead to higher
productivity, employee’s performance, increase the research by students and
solve the problem of ineffective communication in an organization.
1.8
Historical
Background of Guarantee Trust Bank (GTB)
Guaranty Trust Bank plc is a foremost
Financial Institution with business outlays spanning Anglophone and Francophone
West Africa, East Africa and Europe. The Bank presently has an Asset Base of
over N3.287trillion and employs over 10,000 professionals in Nigeria, Cote
D'Ivoire, Gambia, Ghana, Liberia, Kenya, Rwanda, Uganda, Sierra Leone,
Tanzania and the United Kingdom.
Established in 1990, on a foundation
of excellence, professionalism and best practices, the Bank’s consistent
delivery of innovative financial solutions and exceptional customer experiences
has enabled it to record year on year growth in clientele base and key
financial indices since inception. The Bank's operation style, staff conduct
and service delivery models are built on 8 core principles; Simplicity,
Professionalism, Service, Friendliness, Excellence, Trustworthiness, Social
Responsibility and Innovation. These Principles are known as The Orange Rules
which reflects the Bank's vibrant Orange corporate colour.
At GTBank we believe that of far
greater importance to us, beyond providing first class service, is the role we
play in developing our host communities. Hence, Social Responsibility forms a
critical part of the GTBank business model and a significant share of our
annual profit is channelled to strategic high impact projects that improve
Education, Community Development, the Art and Environment.
The Bank's achievements over the
years has led to numerous accolades in recognition of excellent service
delivery, innovation, corporate social responsibility and good corporate
governance. In 2016, GTBank received several national and international awards
for product and service innovation and sound corporate governance practices,
such as: The Best Banking Group by World Finance Magazine, The Most Innovative
African Bank by The African Banker Magazine, and The Best Bank in Nigeria and
Best Digital Bank in Africa by Euromoney Magazine. The Bank was also recognised
as the 2016 Most Innovative Ai SRI 30 Company at the African Investor Awards
and dominated the E-payment space by taking home six awards at the Electronic
Payment Incentive Scheme (EPIS) awards organised by the Central Bank of Nigeria
(CBN) in conjunction with the Nigeria Inter-bank Settlement System (NIBSS) for
the 2016 calendar year.
At Guaranty
Trust Bank plc, our vision is to build an enduring Proudly African and Truly
International Institution that plays a fundamental role as a Platform for
Enriching Lives by building strong, value adding relationships with our
customers, stakeholders and the communities in which we operate.
1.9 Definition of Terms
Business:
Business
is an activity that provides goods and services necessary to a nation’s
standard of living.
Communication: according to Cherry
(19957), communication refers to the sharing of ideas, fact or opinion,
information and understanding. It is the transfer of transmission of
information and understanding from one person to another.
Effectiveness: Something that works very
well and produce the expected and intended results.
Encoding:
Simply
means putting a message in a manner or language that is understood able to
other party.
Management: The ability to plan
organizes and maintains resources to achieve a specific goal.
Organization:
organization
is a body of people working together for a purpose.
Process:
series
of operation used in making something.
Role:
functional
or parts played or carried out by an employee or manager.
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Pages: 58
Format: MS-Word
Chapters: 1-5 (Complete)
